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Brains vs. Scripted Behavior

Leaving aside the details, I want to tell a story about AT&T’s DSL/Internet support. Being in the network industry by profession and possessing more knowledge than the average caller, I’m sure that the AT&T support processes aren’t designed for me. This was confirmed when I had to call them earlier today.

I had already looked at the problem and knew what I needed before I called. And if I had been able to talk with somebody that understood the topic then I could have been done in about 10 minutes. But instead I was talking to somebody that had a script to follow. On a few occasions I had to actually lead him to an answer or lie to him just to get him to move on to the next step. When I finally got the information that I needed, I flew through the rest of the setup and announced that it was working. He didn’t even know how to respond to that and asked me to go through to double-check a few things. In the end, I think he was more confused than me, and I was irritated. It took over an hour to resolve a small issue.

Which leads me to my point about scripted behavior and support desks. I know that we can’t all know everything, etc, and some process scripting is going to be necessary for real-world employees. But at some point it became common (or so it seems to me) for companies to accept scripting as a substitute for understanding. Company training focuses on process, back-office tools, etc, instead of educating staff about the product’s technology. And companies get away with hiring less-than-qualified employees.

Let’s face it, this leads to disposable employees and pissed off customers. So the employee suffers (outsourcing anybody?) and the company suffers (unless they’re a monopoly, I guess). Does anybody in management get this? Or perhaps it doesn’t matter. Because if I had called a help line for something I didn’t already understand then a script might have been just fine. Maybe most of society doesn’t understand most things, so most phone support employees can support most people. *shrug* Even if that’s true, I’m still irritated at AT&T.

  • Han Tu13
    It's probably a reflection of the idea that despite what they say, most people only care about one factor when they purchase certain things- cost. Especially for commoditized products and services like residential DSL.
  • I suspect you are correct... We get what we pay for. And the market prices for residential Internet are anchored too low. This is evidenced by the "network neutrality" debate and various plans to enforce limits and/or metering of bandwidth usage. We aren't paying enough money to support the network that we want.

    This is why I buy "business" Internet services for my home. I get the service that I expect, no metered bandwidth limits, and no acceptable-use restrictions on running web and email servers. (FYI, The above blog post is referring to DSL at my wife's family's vacation home.)
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