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Ecological IT motivations?

A funny post on the Greenpeace blog, about their presentation at the recent CeBIT show. They reference an article in The Register talking about the show. To summarize the article in one quote, “a refreshingly frank IBM spokesman said energy consumption had been driven up the agenda because power costs had been driven up the P&L”. It’s a shameful fact, but it’s true, that our IT businesses are still businesses: motivated by money rather than altruism. This will be the case as long as the environment remains an economic externality.

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